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(Date Posted:05/16/2007 3:49 AM)
If you have no already heard the buzz about Chasing Cool: Standing Out in Today's Cluttered Marketplace, by Noah Kerner and Gene Pressman you are missing out! Chasing cool is a marketing book- which may sound boring to you- but really it is so much more. Kerner and Pressman really encourage you to think outside of the box and make you realize that if you are "chasing cool" is it really that cool after all ? They go back through the decades and highlight some of the biggest marketing successes and failures- something each of us can relate to. One of my favorite parts of the books are the photos with quotes every twentysomething pages- they are very creative and exciting to read. If you haven't already, pick up your copy of Chasing Cool today!Text to be set font.
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